fangirl, explained

written by alison

I’m currently typing on my MacBook Pro laptop so I can watch some AppleTV. I don’t have to worry about my battery getting low because Jeff and I have not one, but two MacBook chargers plugged in under the couch – his & hers, so to speak. Every now and then I get a text on my iPhone, which is always near me.

That’s why I call myself a fangirl. Not convinced? I haven’t listed half of the Apple products I own and I’m not going to bore you with that list either. If you are über curious, find me on twitter.

As you can imagine, I’ve gotten into my share of fights heated debates about which is better – Mac or PC. While I’ve maintained my belief that Mac was the right choice for me, I have also come to respect the fact that some don’t care to spend extra money for good design, good user experience and badass packaging.

Typically, my opponent and I have agreed to disagree at the end of our heated debate. They accept that being a designer and loving good design makes Apple the logical choice for me. And I accepted my reasoning as well.

Until last night.

I’ve just started reading Start with Why by Simon Sinek {even though it’s due back at the library in less than 2 weeks and I’m a slow reader}. One of his primary examples throughout the book is Apple and how good they are at using WHY to market their product.

While my boys were soundly sleeping, I read the passage below and felt my world shift slightly.

“We all know someone who is a die-hard Mac lover. Ask them WHY they love their Mac. They won’t tell you, ‘Well, I see myself as someone who likes to challenge the status quo, and it’s important for me to surround myself with the people, products and brands that prove to the outside world who I believe I am.’ Biologically, that’s what happened. But that decision was made in the part of the brain that controls behavior but not language. So they will provide a rationalization: ‘It’s the user interface. It’s the simplicity. It’s the design. It’s the high quality. They’re the best computers. I’m a creative person.’ In reality, their purchase decision and their loyalty are deeply personal. They don’t really care about Apple; it’s all about them.”

How did he know?! I certainly wasn’t interviewed for this book. How could he have nailed it like that? Because I’m not the only person who feels the exact same way. Brand loyalty is pretty impressive stuff.

Apple doesn’t define their business as a computer store, portable music playing retail outfit, or overpriced proprietary cable supplier. If they did, I wouldn’t be buying from them. Does “Think different.” ring a bell? Because Apple used that slogan to position themselves as a company that develops products to challenge the status quo and think differently than the other companies in their realm. And I love different. That might explain why I love Apple products.

If you are a business owner, someone that purchases products, or looking for a good book, I’d recommend Start with Why. I’m only 25% of the way into it, but have already learned a lot. Plus it’s got lots of drawings of circles, and circles are the most loved shape.

PS – 576 words, but 131 were Simon’s. Not sure why I’m telling you my word count? Read the explanation here.