red pen

written by alison

I like to consider myself a visual person. Not just because I’m a designer – translation: artsy fartsy type – but because I like pretty looking things. But I also am visual in that IĀ use colors to segment areas of my life. For example… orange is my business color, red represents running {fuck yeah, alliteration} and lime green represents Connex weight lifting.

Another way to think about it is like war paint. If I’m wearing red, I know it’s time to run. I’ve been known to dye my hair bright shades of red before big running events or while training. My office is decked out in orange to an almost ridiculous level. But it’s a great visual cue that I am in my work space. That’s especially helpful since my work space is about 20 feet from my relaxing & sleeping space.

It doesn’t mean I only wear red to run, green to lift weights or orange to work. I’m not obsessive about my color segmenting concept. However, if I need a boost of energy/focus/etc in one of those areas, I rely on the specified color to provide just what I need to get moving.

But there is one task where I accept no color other than my color of choice – editing + red. No matter what I am editing, red is the color I go immediately to. Whether it’s my red Sharpie pen, red BIC pen or red Sharpie, the other colors that I have in abundance on my desk are no good. When I’m marking up mockups for coding work, I draw my containers in red. If there’s a new paragraph lurking at the end of too-long one, you can bet I’ll be adding a red symbol to the page.

This is on my mind because the stack of double-sided paper containing the first digital draft of my premiere eBook has nothing but red marks on it. Not even orange made the cut. So much for brand consistency.